Influence Marketing Manager

The Company

As one of the world’s leading esports teams, Team Vitality is dedicated to developing the
next generation of esports athletes, striving for excellence in all areas.

The team has the top athletes in the world in 8 games and is one of only 10 teams
competing in the League of Legends European Championship, the most followed esport
league in Europe. With a presence in France, Germany and India, the club has competed in
over 1000 competitions and achieved over 250 podium finishes around the globe.

In order to offer the best esports experience to athletes and supporters, Team Vitality
surrounds itself with the most prestigious collaborators and coaches, including former
Olympic athletes, sports managers, and managers of renowned companies.

Sensitive to the educational value that must surround young and passionate athletes, the
club’s ambition is to train the great athletes of tomorrow, doing everything possible to
develop their full potential.

Job Description

Working closely with its manager the Head of Communication, our executive team, and
internal stakeholders to build our influencer strategy and drive activations planned with
talents in order to support our global leadership ambitions

Your main responsibilities include:

• Build Team Vitality’s global influence strategy to develop our brand internationally and
  on new entertainment verticals (sport, music, fashion, etc), in accordance with our
  brand platform and business objectives
• Define a full-year storytelling and activation plan for each influencer or streamer
• Contact agencies or talents directly to activate influencers punctually or for seeding
  purposes
• Prepare brand activation social posts to be shared by talents
• Receive briefs from all BUs (Merchandising, Diversification, Partnerships, Content…)
  to activate talents for content creation or activation
• Ensure consistency with global Marketing Plan and optimize talents relevance with
  the request (availability, priority, fit)
• Monitor talents contract deliverables and roadmap for future planned activations
• Finalize detailed briefings and work hand in hand with influencer managers to
  successfully execute activations offline and online
• Deliver post activation analysis (qualitative & quantitative) to upgrade process and
  performance

Candidate Profile

• 3+ years work experience in the talent/influence area at international level and on
  multiple entertainment verticals (sports, music, gaming)
• Understanding and know-how of the esports industry is a plus
• Excellent organization and communication skills
• Collaborative, creative and agile
• Located in Paris
• First experiences with Social Media presence / Twitch.tv setup and content days
• Fluent in English, French is a plus

POSTULER SUR : recruter[@]target-agency.jobs
Référence annonce : TA-IMM20220427